Choosing An Effective Brand Water Filter Jug: Your Best Options

A water filter jug and glass of water.

Looking for an effective brand water filter jug, but finding it difficult to choose between all the different brands and models available?

In this article I’ll run through the main benefits of a water filter jug and recommend some of the best selling and most effective brand water filter jugs on the market.

Most people think of Brita whenever water filter jugs are mentioned and I’ve used a Brita in my kitchen for years. They’ve always have been and remain one of the most reliable brands producing water filter jugs, so in my view you can’t really go wrong with a Brita. However, there are also other effective brand water filter jugs that do just as good a job and I’ve included some of the best ones below.

Please note: if you are US based, you may find the article on the best Water Filter Pitchers more useful, since the Amazon UK and US markets and the products available are quite different.

Advantages of a Water Filter Jug

Water filter jugs work by employing replaceable carbon filters. The jugs are easy to setup, simple to clean and only require replacement filters on an approximately monthly basis.

The activated carbon in these filters trap impurities such as chlorine or heavy metals such as lead and copper, which can be present in our domestic water supplies. To find out more about pollutants commonly found in tap water and their potential negative health effects, check out my article on Tap Water.

Impurities, such as chlorine, can affect both the taste and appearance of the water and a water filter jug can help to reduce this.

I personally find that drinking water tastes much purer when filtered via a jug, losing the hint of chlorine that can sometimes be present. Hot drinks such as tea and coffee, made from filtered water, also benefit from an improved taste, which is also healthier for you.

Many water supplies also contain carbonate hardness (limescale), so using water from a water filter jug for your cooking or kettle water, can  even be beneficial for your domestic appliances, helping to protect them against limescale build-up.

In general, you can expect an effective brand water filter jug to remove or reduce:

  • chlorine
  • carbonate hardness (calcium and magnesium ions) in the mains water
  • lead or copper content in the mains water.

Water Filter Jug Recommendations

Brita Marella XL Water Filter Jug

For an effective water filter jug that reduces chlorine, limescale and other impurities, you can’t really go wrong with a Brita Marella, considering its low price point. It’s a best seller with consistently great reviews on Amazon.

Key features include:

  • 1 MAXTRA filter cartridge for reduction in chlorine & other impurities
  • Flip top pour through lid for easy one-handed filling
  • 2.0L filtered water capacity, 3.5L total capacity.

What does it remove?

Reduces chlorine taste and odour, zinc taste, copper, mercury and cadmium, as well as up to 96.6% of pharmaceuticals. See the Brita site for further details.

See Latest Prices For The BRITA Marella XL Water Filter Jug on Amazon

An alternative to the Marella is the Brita Elemaris– another best selling Brita filter jug range that does essentially the same thing as the Marella, through it’s use of the MAXTRA filter cartridge technology.

Brita, infact, offer a vast range of filter sizes and models and all their jug filters remove the same, or similar, pollutants. There are too many to list here, but if you want to see their full range you can see all the available Brita Water Filter Jugseffective brand water filter on Amazon.

Aqua Optima Water Filter Jug

The Aqua Optima is another effective brand water filter jug, which offers great value for money especially if you opt for the Galia model, as it comes with 6 filters.

With a 2 month life per filter, this effectively covers you for a whole year of filtered water. That’s less than £2 a month!

What does it remove?

Removes chlorine (up to 80%), heavy metals (including up to 95% of lead and 75% of copper, plus reduces herbicides and pesticides. The ultra fine mesh on an Aqua Optima water filters also prevents sediment such as rust, bits of wood and particulates from getting into your water.

See Latest Prices For The Aqua Optima Filter Jug on Amazon

PearlCo Glass Water Filter Jug

If you’re not a fan of plastic, the PearlCo Glass Water Filter Jug is one of the few glass water filter jugs on the market. It does contain some plastic parts but these are BPA free.

It offers great value for money too, as it does what a Brita does but also comes with 7 filter cartridges, which will filter at least 700 litres of drinking water in total.

Offers a 2L capacity & is compatible with Brita classic filter cartridges, which last, on average, around 1 month.

What does it remove?

Reduces Chlorine, carbonate hardness (limescale), as well as heavy metals such as copper and lead.

Note: The PearlCo glass water filter currently only appears to be available on Amazon UK.

See Latest Prices For The PearlCo Glass Water Filter on Amazon

Brita XXL Optimax Cool Water Filter

If you’re looking for a larger capacity water filter, whilst it’s not a traditional ‘jug’, a best selling, practical option is the Brita XXL Optimax Cool Water Filter, 8,5L.

This filter Extra offers a large volume capacity, holding a total volume up to 8.5 litres (5.3L filtered capacity).

With its handy tap, this filter is also ideally suited to the fridge.

What does it remove?

Reduces chlorine taste and odour, zinc taste, copper, mercury and cadmium, as well as up to 96.6% of pharmaceuticals. See the Brita site for further details.

See Latest Prices For The Brita Optimax Cool Water Filter on Amazon

Finding An Effective Brand Water Filter Jug – The Verdict

If you’re looking for an effective water filter jug, you really can’t go wrong with a Brita or an Aqua Optima.

Brita offer a variety of jug sizes and models depending on how much water you use on a daily basis, they are extremely affordable, plus most importantly, they are effective and reliable.  The only ongoing costs are replacement filters. Aqua Optima are another effective brand of water filter who have been researching water for years and the Galia jug model comes with enough filters for a year, making it extraordinary value.

If you want to ditch the plastic, the PearlCo glass water filter jug is an excellent choice.



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